I like creative challenges, challenging constraints, complex products, building teams, and putting great client work on big and small screens. In twenty languages, if necessary.
Expertise:
Strategy, Creative Direction, Writing, Production Process Design, Business Development, Recruiting and Developing Staff, Motion Graphic and Animation Design, Localization Systems, Post Supervision, Production Management.
Modern Media 2005- present
Creative Director, Principal
Founded agency providing creative and media production services for global consumer product clients. As creative director, ran the day-to-day creative process on multiple accounts and pitches. Helmed large creative initiatives for major brands online, at retail, and broadcast.
Developed, won, and executed long-term business relationships with Microsoft (Xbox), AT&T, Expedia, and Sonos.
Designed innovative production-at-scale processes for the fast, seamless multi-market debut of consumer brand Sonos, with over 40 discrete deliverables, each deeply localized in twenty languages for their global launch.
Lead agency for Xbox 360 console and accessories launch; created dozens of spots for broadcast, console preload, retail display, and online. Developed overall online design guidelines for Xbox 360.
Created a comprehensive suite of online videos for AT&T, announcing new hardware, explaining service changes, providing support, and upselling services. Developed processes to ensure quality and budget standards with this large-scale, long-term production-at-scale project.
Long-term client relationships include: Expedia, Gates Foundation, Continental Mills (Krusteaz), Getty Images, PBS, Mark Burnett Productions, Holland America, ING, Sonos, AT&T, Xbox.
Garrigan Lyman Group 2003-2005
Interactive Producer/Director
Strategy, Creative Direction, Project Management, Business Development. Clients included Microsoft, Holland America, ATX, Aveda.
Girvin Strategic Branding and Design 2001-2003
Director, Interactive and Motion Graphics Studios
The leadership of two design studios, responsible for strategy, creative direction, and staff development. Key clients include Wells Fargo, The Richard Gere Foundation, Kronos, Encyclopedia Britannica.
Boards, Affiliations, and Awards
- Emmy Award for the PBS documentary Taliesin: In The Image of Frank Lloyd Wright
- Founding Advisory Board Member, University of Washington Digital Media Masters Program
- National Hammer Award from Vice President Al Gore for a public/partnership with the National Park System